Leading the way in changing how the world sees Cannabis.

Millennials are leading a major shift in Cannabis consumption behavior. As the stigma of cannabis use decreases and the collective perspective of cannabis shifts in a positive direction. This change occurs alongside increasing accessibility to both cannabis products and education about cannabis medical use and health benefits. Young adults show a preference for cannabis over alcohol as an effort to improve their quality of life, which could lead to less alcohol-related deaths and health issues.

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